In this short but sweet (and funny) advertisement of Boysen Roofgard, we see the story of a vampire disturbed in his sleep (during the day, of course) by the hole in the roof of his mansion. I used to love this ad so much when I was young. Every time this would come up on the TV screen, I always get amused because of the witty story and just the smart, and funny, endorsement of the product. I can't blame my young self for thinking this was funny. I mean, it still is very funny. Even though it came on air for about a thousand times each day, I still think it's funny. It is very important for an advertisement to make some kind of lasting impression. Why, you may ask? Simply because it has to serve the purpose of an advertisement: to promote and sell the product.

The thing that makes this advertisement so effective is that it has a good and compelling story. It breaks away from the cliched flooding-the-house-with-water-because-of-the-hole-in-the-roof roof sealant advertisements. Most of the advertisements of roof sealants plays on that same, old, story. Same concept but different storytelling. What is so smart in this ad is how the writers (or whoever conceptualizes these things) thought of a different situation. Instead of just a normal family in a suburbia or a poor family living in the slum, with holey roofs, they thought of something very different than usual. Whenever we see vampires, most of the time, they are being very villainous and gruesome. Their teeth stuck in a person's neck sucking their blood out, leaving them lifeless. Sometimes they are a bunch of beautiful, glistening people living in a hill. This time we see a vampire dealing with, well, #VampireProblems. And what could be the most terrifying thing a vampire might encounter except for garlic, silver bullets, and wooden stakes on their chests? It's none other than sunlight.

This ad shows how very mundane things can also be a problem of the supernatural. And that is how they sell their product. By amusing the audience with their story. Like a vampire, Boysen have bitten on their attention and ready to get them to buy their product, when times of roof dilemma comes. They might not have succeeded that much on the visual effects, but they sure did score with the story. It is important to note here that a good story always wins over visual effects. You can invest a lot in a good story and it's impact will surely come back to you ten times greater, Advertisers can save a lot of money if they just stick with a good story. Visual effects is usually not the part of advertisement, or even a film, that sticks. When you and your friends gather around you will only for sure talk about how the story was great - or bad. At the end of the day, what's important is to have an ad that has an impact, will last long in the minds of consumers, and will give you a rise in sales.