L I F E & A R T

With print ads, and every other type of advertisement, it is important to consider the AIDA Theory. This refers to the reaction an ad must have to the consumers. This stands for Attention, Interest, Desire, and Act. Imagine a pyramid, 'attention' lies at the...

On my past blog posts, I've talked about what really makes a good TV advertisement: it's story. I've also talked about how, in these short commercials, the advertisement should really capture the audience's attention. In our subconscious, we all hate these commercial breaks....

In this short but sweet (and funny) advertisement of Boysen Roofgard, we see the story of a vampire disturbed in his sleep (during the day, of course) by the hole in the roof of his mansion. I used to love this ad so...

Gloria Romero in a Coca-Cola ad. What makes a print ad effective is that it should be eye-catching. The advertiser only have very little time to capture the audiences attention. During the 1950s, when they had limited resources, this was a particularly hard...

Who loves commercial breaks? The answer is no one. It is the one thing everyone hates whenever watching TV. Doesn't it feel like torture every time you're left with a cliffhanger when you're watching KathNiel, LizQuen, JaDine, or AlDub on TV? You are...